Cookie Policy
Last Updated: February 2025
This policy explains how marolentaxi uses tracking technologies on marolentaxi.com to improve your experience and provide better financial education services. We're upfront about what we track and why—because you deserve to know what happens when you visit our site.
What Are Cookies Anyway?
Cookies are small text files that get stored on your device when you visit our website. Think of them as tiny notepads that remember things about your visit—like your preferences or what you were looking at last time you stopped by.
They're not programs and can't carry viruses. Most websites use them. And honestly, the web would be pretty clunky without them.
How We Use Tracking Technologies
We use cookies and similar technologies for a few practical reasons. Some are necessary just to keep the site working properly. Others help us understand how people use our educational resources so we can make them better.
Essential Cookies
These keep the site functioning. They remember your login status, secure your session, and make sure pages load correctly. Without these, the site simply wouldn't work. They're not optional—but they also don't track you across other websites.
Functional Cookies
These remember your preferences—like which budget tools you've accessed before or your preferred layout settings. They make your return visits smoother and save you from having to set everything up again each time.
Analytics Cookies
We use these to understand how visitors navigate our educational content. They tell us which resources get the most attention and where people might be getting stuck. This helps us improve the learning experience and create better content.
Marketing Cookies
These track whether you came from a specific campaign or referral source. They help us understand which outreach efforts are working and where our students are coming from. They might also prevent you from seeing the same announcement repeatedly.
Specific Tracking Methods We Use
- Session cookies that expire when you close your browser
- Persistent cookies that remember you on return visits
- First-party cookies set directly by marolentaxi.com
- Third-party cookies from analytics services we use
- Local storage for saving your progress in educational modules
- Pixel tags that help us measure email campaign effectiveness
How Tracking Improves Your Experience
When you're working through our seasonal budget planning resources, cookies remember where you left off. If you're researching retirement planning in winter and come back in spring to look at tax strategies, we can show you related content that builds on what you've already learned.
Analytics data shows us patterns. For example, if lots of people are searching for information about adjusting budgets during holiday seasons, we know to create more content around that topic. Or if people consistently skip a particular section, that tells us it might need reworking.
Real Example
Last year, our analytics showed people were spending extra time on quarterly review worksheets but rarely downloaded the annual planning guide. That feedback helped us redesign the annual guide to break it into quarterly chunks—which turned out to be much more useful for most people.
Managing Your Cookie Preferences
You have control here. Most browsers let you block or delete cookies, though this might affect how the site works for you. Essential cookies will still need to function, but you can definitely opt out of analytics and marketing tracking.
Browser Settings
Chrome
Settings → Privacy and security → Cookies and other site data
Firefox
Options → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Edge
Settings → Cookies and site permissions → Manage cookies
Data Retention Periods
Different cookies stick around for different lengths of time:
Session Duration
Login and security cookies expire when you close your browser
30 Days
Preference cookies that remember your settings
90 Days
Analytics data about site usage patterns
12 Months
Marketing campaign tracking and referral sources
Third-Party Services
We work with a few trusted analytics providers to help us understand site usage. These services have their own privacy policies, and they process data according to their terms. We've chosen providers who take privacy seriously and offer opt-out options.
We don't sell your data to third parties. The analytics we gather stay within our educational platform and the services we use to improve it.
Updates to This Policy
Technology changes. Privacy regulations evolve. When we need to update this policy, we'll post the changes here with a new date at the top. If there's a significant change that affects how we use cookies, we'll let you know through an announcement on the site.
We review this policy regularly—usually twice a year—to make sure it still reflects our actual practices and complies with current regulations.
Questions About Cookies?
Email us at support@marolentaxi.com
Call +61 3 9654 2900
8 Caledonia Cl, Salamander Bay NSW 2317, Australia